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People Observers - The objects we create are seen, held, pushed, started, stopped and put through their paces by people. People are strange and wonderful creatures, both collectively predictable and individually wacky! We’re watching you, interpreting your actions and reactions in order to bring satisfaction to your life. Sure, it may only mean that you didn’t pinch yourself in the hinge we designed or you understood from the interface layout that pushing that button starts the test sequence. A consistent series of these small, satisfying experiences are what brands are built on! |
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