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Brad
started IDEA LOGIC at the urging of some of the clients that he had
done work for as Lead Designer for a Raleigh based ID consulting firm
for the previous 9 years. IDEA
LOGIC’s founding principles are, in part, an extension of his personal
design philosophy, that good design can only be accomplished by uncompromising
and collaborative melding of both skilled Industrial Design and Design
for Manufacture expertise. Brad is both a pragmatist and an innovator,
designing to optimize for plastic processes while occasionally encouraging
molders to take their processes to new heights in details that they may
not have otherwise considered. previous • more |
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